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What’s our obsession with Electricity?

We have a beer named Electric IPA (the first beer we ever brewed, in fact!), and we often talk about the electricity of this buzzing place we call home…

The story behind it is that Electric Avenue (the one that inspired the Eddy Grant song of the same name) is the Victorian-era road that runs through the centre of Brixton.

It’s named that because it was the first market street in London to have electric street lightning. These days, Electric Avenue is the beating heart of Brixton’s famous street life. It’s the bustling, frenetic home to markets, shops and people.

We love infusing our beers with the spirit of our area and we think ELECTRIC sums Brixton up better than anything.

What is the Electric Collective?

The Electric Collective is a celebration of the eclectic and diverse creators, makers, artists and performers who make our community so electric.

We’ve worked with local photographers for campaigns, commissioned spoken work poetry and original music, and supported street art and mural painters.

We add to the Collective every year, using it to support and celebrate creativity that celebrates Brixton.

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brixton chamber orchestra

Brixton Chamber Orchestra is a registered charity and a versatile group of instrumentalists providing thrilling live orchestral experiences in Brixton and beyond

It revels in innovative collaborations with all sorts of artists and genres - Grime to Gospel, Disco to Drum and Bass, Classical to Jazz, and everything in between.

Brixton Brewery is a longtime Headline sponsor of the BCO, helping support its free community shows and spread its unique creative energy.

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Ruben Dawnay from Ruben's Reubens

RUBEN DAWNAY

Ruben Dawnay rose from the lockdown ashes by setting out to smoke meats and home-cured fish from the garden of his parents' Brixton abode.

Paying homage to his Polish-Jewish heritage, Ruben’s Reubens was born.

We've teamed up with Ruben to create Beer-B-Q Smoked Pale Ale and a range of recipes to enliven your cooking this summer.

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Freddie Payne

Photographer @freddiepayne

Freddie Payne is a self-taught photographer who has shot many of Brixton Brewery’s distinctive photo campaigns.

Experimenting with his father’s old 1970s camera, film, Freddie discovered a passion worth pursuing, honing his distinctive style on the streets of South London where he is based. Freddie’s work finds inspiration in all the eccentricities and idiosyncrasies of modern Britain, often embracing its offbeat traditions and quirks.

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Ayo Salawu

Drummer @ayosalawudrums

Ayo Salawu is a drummer and composer based in London, who produced a piece of music in collaboration with Renato (see below) for our 2023 campaign inspired by Brixton's Coldharbour Lane. Most known for his work with Kokoroko and artist Oscar Jerome, his work encompasses Afrobeat, Soul, Funk, Gospel, Hip-Hop, RnB, Jazz, Reggae and beyond.

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Renato Paris

Musician @renatopmusic

The great sounds of soul, pop, R&B, jazz and funk merge together creating the signature sound of Renato Paris. Founder of the ground-breaking Straight Pocket jam session in Brixton, Renato collaborated on an original piece of music inspired by Brixton’s Coldharbour Lane

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azarra amoy

Street artist @azarraamoy

Jamaican-Trinidadian born and bred in London, artist and designer Azarra creates beautiful mixed media work, her vibrant signature green popping from each one. Past work has been featured by Adidas x Size, in the V&A and on permanent display at the YouTube space in Kings Cross.

Azarra created an amazing artwork filled with nods to Brixton landmarks and iconography for a temporary mural at 500 Brixton Road for all to enjoy.

WATCH THE VIDEO

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miss yankey

Spoken word poet @missyankey

Ghanaian-British South London native, Miss Yankey, is an international Poetry Slam champion and host of two of London’s best poetry nights in Brixton. Pushing spoken word to the masses her energy is unmistakable, every word she spills is carefully crafted, performed with passion, and loaded with authenticity. We're thrilled to have worked with her on the beautiful 'Ode To Brixton'.

WATCH THE VIDEO HERE.

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