Our Responsible Marketing Code guides everyone at Brixton who is involved in marketing and selling our products to ensure we do not contribute to excessive consumption or misuse.

We also comply with regional and national codes for beer or alcohol advertising. We only place commercial communication where at least 70% of the audience is over 18 years or in some countries the legal purchase age if that is higher than 18 years. We will only feature people who are at least 25 years old and act and appear their age. We will not suggest alcohol is the key to social or sexual success.

We define commercial communications as all activities carried out in order to market our brands (alcoholic and any non-alcoholic versions of alcoholic brands). This includes: all advertising, the brand name, product descriptor, packaging and labelling, digital and mobile phone communication, sponsorships, product placement, promotions (on & off-trade) and point of sale materials.

As an industry leader we implement a consistent, effective approach to encouraging responsible attitudes to alcohol and actively discourage abuse or alcohol. By doing so, we play an active role to support the reduction of irresponsible drinking.

We encourage our employees to be ambassadors for alcohol responsibility and to take personal responsibility for their own alcohol use.

We implement a workplace alcohol information and prevention programme. It aims to improve safety and health at work, ensure responsible alcohol consumption and create awareness, commitment and ambassadorship among employees.