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Brixton News Lightning M.C.O X BRIXTON BREWERY

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August 17, 2023

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We've teamed up with M.C.Overalls to produce a Ltd Edition workwear collection in celebration of craft

Through a dedicated belief in hard work, community and a respect for local industry Brixton Brewery and one of the UK’s oldest workwear brands, M.C.Overalls, have joined forces to create our first ever fashion collaboration. Ignited by a shared London heritage and sparked by the power of energetic personalities, functional designs and a joint belief that collaboration is at the heart and soul of all good work.

We held the fashion shoot at our actual working brewery in South London and rather than using traditional models, the garments are worn by a series of like minded crafters who encapsulate the ethos of both brands, to Work Hard! Included in the shoot are Copper Metal Artist & TV Presenter Sadie Clayton, Artist and Activist Tia O Donnell, Masterchef Semi-Finalist and Pan-African Chef Victor Okunowo and Illustrator (and ACTUAL Brixton Brewer) Martin Wollerstam

The main attraction comes in the form of the world’s first fashion forward ‘brewer’ dungaree (modelled by Martin) which is packed with practical features to aid in the  brewing process. Key features of the dungarees include a zip tie pocket, spray holder, tri clamp front pocket, key holder and beer can pocket. 

The design features M.C.Overall’s signature polycotton fabric and is a product of the brands working closely; employing M.C.Overall’s 100+ year workwear expertise with Brixton’s renowned brewing team to create a one off piece and collection that ticks all the boxes; fashionable, durable, functional and fun. Accompanying basics include black and white tees, grey marl sweats emblazoned with the bold new designs, alongside a statement white denim work jacket with hand stitched back print detail, an accessory patch and naturally a limited edition beer, We Work Hard Session IPA! 
Both brands worked together to create an exclusive new logo design and energetic pattern that combines the kaleidoscopic colour schemes and functional usage of M.C Overalls garments, with the electric flavours and vibrant designed cans that Brixton Brewery is known for. This marriage of classic design, be it beer or workwear, with a modern twist flashes through the collection like a lightning bolt. 

The collection is available to buy in M.C.Overalls Soho Store & Brixton Brewery’s Taproom, plus our webshop and M.C.Overalls online while stocks last! 

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