M.C.O X BRIXTON BREWERY
August 17, 2023
We've teamed up with M.C.Overalls to produce a Ltd Edition workwear collection in celebration of craft
Through a dedicated belief in hard work, community and a respect for local industry Brixton Brewery and one of the UK’s oldest workwear brands, M.C.Overalls, have joined forces to create our first ever fashion collaboration. Ignited by a shared London heritage and sparked by the power of energetic personalities, functional designs and a joint belief that collaboration is at the heart and soul of all good work.
We held the fashion shoot at our actual working brewery in South London and rather than using traditional models, the garments are worn by a series of like minded crafters who encapsulate the ethos of both brands, to Work Hard! Included in the shoot are Copper Metal Artist & TV Presenter Sadie Clayton, Artist and Activist Tia O Donnell, Masterchef Semi-Finalist and Pan-African Chef Victor Okunowo and Illustrator (and ACTUAL Brixton Brewer) Martin Wollerstam.
The main attraction comes in the form of the world’s first fashion forward ‘brewer’ dungaree (modelled by Martin) which is packed with practical features to aid in the brewing process. Key features of the dungarees include a zip tie pocket, spray holder, tri clamp front pocket, key holder and beer can pocket.